McDonald’s or Chinese? A useful way of talking about voluntary cooperation
by Vinay Gupta • April 18, 2009 • The Global Picture • 0 Comments
There are two different global food brands which epitomize the difference between top-down brand-driven franchising, and the bottom-up “open source” ideas we all know and love. In almost any city anywhere in the world you can find both of these options. There will be McDonald’s which is part of the corporate entity headquartered in America, [...]
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