This is beautiful.
Beautiful is expensive. Beautiful is hard. Beautiful needs the eye and the skill and the gear.
We don’t do beautiful. At least, not routinely and often not by intention. Beautiful video costs 10 or 100 times what functional video costs. TV has to be beautiful if at all possible because when two million people will watch your film, it pays to put in the extra effort. When your speed-of-light audience is 5,000 the dynamics are very different.
This isn’t to say that beautiful doesn’t matter. Beautiful is
But it’s amazing how much you can get done with ugly.