This is Soap Guy. He makes soap. He doesn’t just make soap, he makes political soap. Soap so good it makes you question capitalism. Let me explain.
Alex Fradera gave me a bar of soap he’d made with his own two hands, after going to Soap School, and it was amazing. It was, to me, like the experience people have when they describe organic mangos fresh off the tree at the peak of ripeness. The soap was right. After you washed with it, hair and skin felt both clean and smooth and supple, not dried in the least. It was a life-changing bar of soap!
I said Alex, this soap… why?
And the answer is fascinating. Commercial soap – even from places like Lush – is not “whole soap.” At one point in the process they skim off the all-important moisturizing ingredients like glycerin and use them in the cosmetics trade at huge markups, leaving your skin dry and your wallet empty as you buy additional products from their supply chain. It’s like peeling all the good stuff out of food, and selling you empty corn syrup and vitamin pills. Whole soap, real soap, is like organic food for the skin. It’s an amazing thing, and you can tangibly feel the difference immediately.
Soap Guy’s name is Daniel Knight. He’s been doing this for years. He’s got personal friends down his supply chain, goes to Africa to buy shea butter and essential oils from people he knows personally. He makes the stuff himself, in his kitchen, and his sister is an industrial chemist. They really know what they’re doing, and they make great soap. You can go and visit them in Camden Market – they’re on the upstairs floor of Camden Lock, the big building by the water, it’s easy to find! The stall is inside on the gallery level, talk to Daniel, smell some soap and buy it.
You don’t hear me talk about things this way very often. But you really need to try this soap, and you need to understand just how much value is being taken out of our lives by money-grubbling industrial efficiency. To me, real soap is kind of a symbol of living right, in much the same way that organic food is for many people.
The difference is, it’s three quid a bar.
Treat yourself. Get down to Camden Market, and meet Daniel, who makes real soap.
(I am not affiliated with http://read-the-label.co.uk in any way, I just think they make great soap.